CWF 2024 MEDIA REPORT & PLACEMENT

A steady flow and continuum of media placement has occurred across all mediums — TV, radio, print and social media —  through a balanced strategy of earned media and paid advertising, since the first quarter began in January 2024. The coverage and placement has set the tone and momentum for the ongoing tax season and an ultimate goal to maximize exposure and increase response to CWF services.

Articles and Interviews

Audio Clip of same interview, aired on WHYY RADIO 90.9 FM

6ABC TV also covered the EITC Day/ CWF Grand Opening Event

WURD Interview January 24, 2024

Interview on The Philadelphia Community Podcast

Metro Philadelphia Black Power Players 2024
Feature in Metro Philadelphia Black Power Players 2024

Interview on The Philadelphia Community Podcast

Philly, Get Free Help Filing your Taxes

Article, Scoop USA Feb 26, 2024

Hoodline article March 13, 2024

Ad Placements

It’s a new year, a new building and a brand-new tax season. Lean on Campaign for Working Families to make the experience of taxes less taxing. Mark your calendars for the introduction of a new tax season and grand opening of Campaign for Working Families’ new offices to serve you on Spring Garden Street in Philadelphia on Thursday, January 18th. Celebrate “Earned Income Tax Credit Awareness Day” (January 26, 2024), which promotes eligibility awareness of refundable state and federal credits to save you money! Campaign for Working Families offers free financial and tax preparation services to thousands of working families and individuals like you throughout the region

FunTimes Magazine Event Column January 16th, 2024

 

Audacy streaming ad for Campaign for Working Families being aired from January 15 through February 20, 2024

Streaming audience outreach metrics

AUDACY STREAMING

Campaign Run Dates: 1/15 – 1/31/24

• Impression Goal: 214,286

• Impression Delivery: 214,540

Campaign Run Dates: 2/1 – 2/20/24

• Impression Goal: 214,286

• Impression Delivery: 168,969 (Pacing to deliver in full/over deliver)

Campaign Targeting: • Geography: Philadelphia DMA

• Demographics: HHI Less than 75k

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