2024 Media Report and Placement

6ABC TV also covered the EITC Day/ CWF Grand Opening Event

Philadelphia Tribune |
Philly nonprofit seeks to help 30,000 residents get bigger tax refunds; January 22, 2024

West Philly Local |
2024 tax season kicks off; Campaign for Working Families opens free tax preparation sites citywide January 23, 2024

FunTimes Magazine |
Campaign For Working Families Celebrates ‘Earned Income Tax Credit Day’ With The Grand Opening Of A Newly Acquired Building; January 24, 2024

Ad Placements 2024

Streaming audience outreach metrics

Campaign Targeting:

• Geography: Philadelphia DMA

• Demographics: HHI Less Than 75K

Campaign Run Dates: 1/15 – 1/31/24

• Impression Goal: 214,286

• Impression Delivery: 214,540

Campaign Run Dates: 2/1 – 2/20/24

• Impression Goal: 214,286

• Impression Delivery: 168,969 (Pacing to deliver in full/over deliver)